awager has announced that it has received a license from Spelinspektionen, the Swedish Gambling Authority, allowing the company to provide its services to operators in Sweden. This approval is a significant milestone for awager as it begins the first phase of its European expansion.
With this license, awager is now able to offer its unique gameplay products to Swedish operators and players for the first time. The company’s digital platform connects remote players to physical game machines, enabling them to enjoy the experience of a live casino setting through both desktop and mobile devices.
Sweden has been strategically identified as a key market for awager’s European plans, thanks to the country’s strong gaming culture and deep roots in land-based gaming. This expansion represents an important step in awager’s journey as it looks to establish a presence in European markets in 2025.
Awager is committed to working with Spelinspektionen to uphold the high standards of player safety and security in Sweden. The company places a strong emphasis on regulatory compliance, aiming to offer a safe and enjoyable online gaming experience. Sweden’s position as one of Europe’s largest and most influential gaming markets presents an opportunity for awager to build a solid reputation and expand its reach in the region.
In addition, awager closed 2024 with the launch of the third version of its product, which features dynamic camera angles, real-time player engagement, full machine interaction, 4K video streaming with minimal lag, and full sound capture, offering an immersive and authentic gaming experience.
Mathias Larsson, European Commercial Director for awager: “Securing our Swedish license is a landmark moment for awager. Sweden is one of the most popular markets in Europe, and we are proud to be a part of the Swedish gaming community.
“The country has impeccably high standards of customer care and safety that are perfectly aligned with our values at awager, making it the perfect country for us to begin our European adventure.
“Our products generated massive interest among operators and players in North America. Sweden, given its strong gaming culture and history, is the ideal place for us to debut our product in Europe and we can’t wait to see how players react.”