B2B gaming supplier Jelly Entertainment has entered into a licensing agreement with Bally’s, marking a significant step in its expansion within the UK iGaming market.
As part of the deal, Jelly Entertainment’s popular titles, including CleoPatrick®, Witches Go Wild™, and Midas Riches™, along with upcoming releases such as Rookie Racer™ and The Night Train TwinWays™, will be made available across Bally’s network of brands, including Jackpotjoy and Virgin Games.
This integration further extends Jelly Entertainment’s reach in the UK, where Bally’s has a strong presence, and reinforces the supplier’s position as a trusted game developer for leading online operators.
Commenting on the deal, David Newstead, Chief Business Development Officer at Jelly, said: “This deal is another huge step forward for us. It significantly raises our profile among players in the UK and is a clear sign that the industry’s key players recognise the quality we have in content creation.”
Craig Staples, VP Product at Bally’s Interactive, added, “Jelly has quickly made waves in the UK thanks to its hit slots and straightforward, no-fuss partnerships. Teaming up with Jelly brings fresh, proven titles to our lineup, giving our players even more exciting options that are already crowd-pleasers in the UK”.
