beBettor has entered a partnership with AI and business intelligence firm Strategy (formerly MicroStrategy) to combine its proprietary WealthScore™ technology with Strategy’s data analytics capabilities, helping igaming operators improve first-time deposit performance.
WealthScore™ provides operators with insight into a player’s relative wealth at registration, enabling personalised onboarding experiences and deposit recommendations designed to increase engagement and gross gaming revenue (GGR).
The initial phase of the collaboration will explore how Strategy’s AI-powered analytics can integrate operators’ historic data with beBettor’s wealth insights to deliver data-driven recommendations and more efficient player segmentation.
Strategy, valued at over USD 80 billion, provides AI and BI solutions to major igaming companies worldwide, offering modelling tools that unify data across systems while supporting regulatory reporting and compliance.
The partnership aims to create a new framework for operators to identify commercial growth opportunities and optimise player conversion using AI-enhanced decision-making.
Harry Cott, CEO at beBettor, said: “We’re delighted to partner with such a major global force as Strategy. Through this deal, we combine our unique wealth insights, with the power of Strategy’s AI tools, to help UK-facing operators unlock powerful, new commercial insights, and power top line revenue growth.”
Seth Olsen, UK Country Manager at Strategy, said: “It’s great to be partnering with beBettor. They have a unique offering within the iGaming sector, and combined with the power of our AI software, we can jointly develop fantastic new insights and commercial opportunities for clients.”
