beBettor has expanded its executive leadership team with the appointment of Graeme Price as Chief Commercial Officer (CCO) and David Black as Chief Growth Officer (CGO). The leadership additions come as the company responds to the growing demand for its customer affluence scores, a solution designed to help UK-facing igaming operators assess player financial profiles at sign-up.
Price brings more than 25 years of experience in global enterprise sales, with a decade dedicated to the igaming sector, supporting companies through market expansion, emerging technologies, and commercial growth. Black also brings extensive industry expertise, having played a key role in establishing Microgaming’s Isle of Man operations in 2001 before serving as COO and Director at Continent 8. More recently, he has worked in consultancy and startup leadership roles across technology and finance.
The expanded leadership team will focus on driving beBettor’s commercial growth and enhancing its value proposition for igaming operators. The company’s affluence scoring technology assigns a ranking from 1 to 10 to registered players, with a score of 10 indicating the top 10% wealth bracket and a score of 1 representing the lowest 10%. This data enables operators to develop personalized marketing strategies and reactivate high-value dormant customers.
As beBettor continues its expansion, the company aims to further refine its analytics capabilities, positioning itself as a key data intelligence provider within the regulated igaming market.
Harry Cott, CEO at beBettor, said: “We are thrilled to expand our leadership team with the addition of David and Graeme, two heavy hitters in the industry. Both bring a wealth of industry-specific experience, which will be invaluable to operators seeking to extract maximum value from our data.”
