bet365 has added Play’n GO content to its online casino offering in Italy, expanding its portfolio within one of Europe’s established regulated igaming markets. The integration makes a selection of Play’n GO titles available to bet365 customers in the country for the first time.
Players using bet365’s Italian platform can now access games including Book of Dead, Legacy of Dead and Rise of Olympus 100. The launch marks the first distribution of these titles through bet365 in Italy and further broadens the operator’s casino content mix in the regulated igaming environment.
Play’n GO has supplied content to the Italian igaming market for several years and is already present with all other licensed operators in the jurisdiction. With the addition of bet365, the supplier’s portfolio is now available across all 46 regulated online casino license holders in Italy, reflecting the market’s high level of supplier saturation.
Beyond its igaming distribution activity, Play’n GO has pursued wider brand initiatives, including a sponsorship agreement with the MoneyGram Haas Formula 1 team and the launch of its Play’n GO Shop, which operates alongside the company’s Play’n GO Music brand. In October, the supplier also executed a promotional campaign for Reactoonz 100 that involved sending the character Garga to an altitude exceeding 35,500 metres.
The Italian launch extends the existing footprint of both companies in regulated igaming markets, as operators and suppliers continue to prioritise licensed jurisdictions in Southern Europe.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “The Italian online casino market continues to be one of the most important in the world and I couldn’t be more excited to bring our unparalleled portfolio of games to bet365 players there for the first time.
“Bet365 is one of the biggest names in European gaming and I have no doubt that by building on our partnership in other regulated markets we’ll make our Italian cooperation a success.”
A spokesperson at bet365, said: “Play’n GO has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering.
“Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets.”
