bet365 and Playtech have launched dedicated live casino studios in Pennsylvania and New Jersey, expanding their joint presence in the regulated US igaming market. The two facilities host a total of 10 live tables, all branded and configured exclusively for bet365, and represent the operator’s first dedicated live casino environments in the United States.
The new studios offer roulette, baccarat and blackjack tables delivered via Playtech’s large-scale live casino infrastructure, which is tailored to individual operator requirements and integrated with local regulatory frameworks. The deployment is intended to support bet365’s igaming growth strategy in North America by adding proprietary live casino capacity alongside its existing sportsbook and online casino products in both states.
The launch further extends the long-standing partnership between bet365 and Playtech, with both companies highlighting a shared focus on regulated market expansion, customisable live casino solutions and player protection standards as they continue to develop their respective US igaming operations.
Marat Koss, Playtech Chief Interactive Gaming Officer, stated: “We are thrilled to continue to support bet365’s strategic growth objectives by creating new and engaging content for their customers. The exciting gameplay on offer via both studios will undoubtedly resonate with bet365’s US players. Our partnership has produced significant achievements across multiple markets, including in the US, which remains a focal point in Playtech’s wider growth plans.”
Thomas Griffiths, Chief Executive Officer and Head of Gaming at bet365, commented: “We are thrilled to build on our valued partnership with Playtech and deliver more unique and engaging gaming experiences to our customers in Pennsylvania and New Jersey. This development supports bet365 in its efforts to strengthen its presence in the US and we look forward to achieving new milestones together.”
