bet365 has expanded its global partnership with Incentive Games to include a wider rollout of real-money titles, building on an existing relationship that already covers multiple igaming markets, including Brazil. The agreement is delivered through Incentive Studios, the real-money division of Incentive Games, and will give bet365 access to a growing portfolio of data-driven, real-money games across all active jurisdictions, including key regulated states in the US.
Under the new arrangement, bet365 will deploy Incentive Studios’ full suite of real-money content across its platform, with the first titles scheduled to go live in 2026 and further releases to follow. The integration is intended to sit alongside bet365’s existing casino and games offering, adding formats designed to support acquisition, engagement and retention in regulated igaming markets.
For Incentive Games, the deal marks a further step in its international expansion strategy, following recent licence approvals in the UK, Ontario and Michigan. Partnering at scale with bet365 strengthens its position as a real-money gaming supplier to major igaming operators, while giving bet365 a broader pipeline of proprietary content to distribute across its multi-market platform.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our partnership with bet365 continues to go from strength to strength, and this real-money agreement is a natural evolution of our collaboration. By deploying our games globally, including in key U.S. jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth. We’re incredibly excited about what the future holds.”
A spokesperson at bet365 said, “Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global Casino offering. Customers worldwide will be able to enjoy this innovative addition to our portfolio of cutting-edge content.”
