bet365 has agreed a new partnership with Peter & Sons that will see the supplier’s igaming content integrated across multiple regulated markets, extending Peter & Sons’ international distribution footprint. Under the agreement, the studio’s portfolio is now live on bet365’s platform in the Netherlands, Spain and the United Kingdom, with additional regulated jurisdictions also included as part of the initial rollout.
The integration delivers localised and compliant versions of Peter & Sons’ titles, supporting bet365’s strategy of expanding its online casino catalogue through partnerships with third-party suppliers. The agreement reflects a broader trend among operators to diversify igaming content portfolios across established European markets and other regulated territories.
Founded in 2019, Peter & Sons develops slot and casino games featuring proprietary art styles, themed narratives and bespoke game mechanics. The supplier has been expanding its presence through partnerships with operators and platform providers focused on regulated-market growth.
bet365 operates across numerous licensed jurisdictions and offers online sports betting and igaming products to a global customer base. The operator has indicated that further launches of Peter & Sons’ content are planned in markets including Italy, Brazil, Ontario, Greece and Sweden, as part of a phased international rollout.
Yann Bautista, Commercial Director and Founder at Peter & Sons commented: “Partnering with bet365 represents an important step in our regulated market strategy. bet365’s reputation for technological excellence and compliance aligns perfectly with our long-term vision. We are proud to see our games live across several major jurisdictions and look forward to expanding this collaboration even further.”
Clement Le Scanff, bet365 Head of Gaming Commercial and Operations, said: “We’re delighted to announce our partnership with Peter & Sons. This collaboration is testament to our commitment to providing cutting-edge content that enhances the customer experience and delivers engaging, entertaining gameplay.”
