bet365 has expanded its igaming offering in Spain through a new content partnership with RubyPlay, as the supplier continues to extend its footprint across regulated European markets.
Under the agreement, bet365 has integrated a selection of RubyPlay titles for its Spanish igaming customers, including Immortal Ways® Buffalo, Immortal Ways® Cleopatra and J Mania® Golden Eggs. The launch adds further third-party casino content to bet365’s local portfolio as operators in Spain continue to broaden their game libraries in response to competitive pressures.
The collaboration forms part of RubyPlay’s wider European expansion strategy, with Spain representing a priority regulated jurisdiction for the supplier. RubyPlay operates a studio-based content ecosystem that combines its proprietary titles with games developed across its wider partner network, enabling the delivery of content adapted to the requirements of different markets.
For bet365, the partnership provides access to additional slot content from RubyPlay’s portfolio, as well as titles from studios within the supplier’s broader network, including Koala Games. The operator maintains a significant presence across multiple regulated European igaming markets and continues to pursue supplier partnerships to diversify its casino offering.
Both companies have indicated that the Spanish launch is expected to be followed by further rollouts in other regulated territories, as RubyPlay and bet365 seek to extend their commercial relationship beyond Spain.
Dima Reiderman, CCO at RubyPlay, said: “Partnering with bet365 in Spain is a major milestone for RubyPlay and reflects the strong progress we’ve made across mature European markets in recent months.
“Together with bet365, we’re bringing fresh, high‑quality entertainment to an even wider audience in the country. We’re confident our titles will quickly become favourites among their players, further showcasing the value RubyPlay delivers in regulated regions.”
Clement Le Scanff, Head of Gaming – Commercial and Operations at bet365, said: “We are always looking to introduce new, engaging content that enhances the player experience, and RubyPlay’s portfolio of feature-driven games fit the brief.
“Their strong performance across key markets, combined with their creativity and attention to detail, made this partnership an obvious choice. We’re thrilled to bring their unique and dynamic portfolio to our players in Spain.”
