BetGames has announced the appointment of Adam Miles as its new Head of Sales, marking a significant step forward in its ongoing growth strategy for 2025. The move comes as the company continues to expand and diversify its product offerings in the iGaming sector.
Miles brings extensive experience to the role, having held key positions with prominent industry suppliers such as 1x2gaming and, more recently, Pragmatic Play, where he worked as Business Development Manager. His strong background in sales and business development will support BetGames as it continues to strengthen its commercial operations.
This appointment follows the launch of a new vertical in BetGames’ RNG content portfolio, with the first four games having been recently introduced. As Head of Sales, Miles will oversee BetGames’ sales division during a period of significant transition. The company’s expanded product range, which now includes slots and experimental content in addition to its established Live Casino offering, is designed to meet the evolving needs of its global partners. The move aims to attract and retain a broader player base, particularly sports-savvy casual players transitioning into gaming.
Miles will use his expertise to align BetGames’ sales strategies with the company’s broader objectives, driving growth in regulated markets worldwide. His leadership will guide the sales team as they focus on expanding BetGames’ presence and forging new customer relationships across key markets.
Andreas Koeberl, CEO at BetGames, said: “It is an exciting time to be a part of the team as we embark on our next growth phase. 2025 is set to be a standout year for the company, and what better way to help ensure that than by bolstering our incredible talent pool with Adam’s addition.
“We have the utmost confidence that his industry acumen and leadership capabilities will be a key catalyst contributing to BetGames’ success in the coming years. Adam will reshape the sales organisation as a first step.”
Adam Miles, Head of Sales at BetGames, said: “BetGames is a pioneer in the Live Casino space, and the announcement of its venture into the slots world highlights its drive to innovate and achieve growth.
“I look forward to supporting the company in its commercial goals and solidifying its reputation as a leading supplier of first-class betting products.”
