BetGames has introduced Hero, a new gamification tool aimed at strengthening player engagement, extending session times, and improving retention rates while supporting cross-sell between RNG and live casino products.
The fully customisable tool allows operators to design challenges, update in-game shops with new items, and send tailored notifications through BetGames’ back office system. Players can earn experience points and coins by completing tasks, climbing leaderboards, and redeeming prizes ranging from bonuses to physical rewards.
Hero will be integrated across BetGames’ full portfolio, designed both to support new titles and re-engage players with existing content. The tool’s personalised profiles, progression mechanics, and tailored messaging are intended to encourage loyalty and provide operators with additional opportunities to maximise revenue in the competitive igaming market.
Ian Catchick, Chief Product and Business Development Officer at BetGames, said: “Hero is a comprehensive gamification engine optimised to amplify player engagement and retention rates through a diverse array of in-game challenges, leaderboards, and prizes.
“It has been meticulously crafted with the operator in mind, providing complete control and customisation for our partners to build a tool that caters to their player base.
“We continuously strive to transform the player journey. Hero will simultaneously deliver immersive and exciting gaming experiences as well as empower operators to refine their offering and unlock the full potential of BetGames’ content.”
