BetGoodwin has entered a partnership with data analytics provider beBettor to implement Wealth Scores into its igaming operations, with the goal of refining customer segmentation and personalisation across its sportsbook and casino offerings.
The integration will allow BetGoodwin to utilise beBettor’s player wealth ranking system, which assigns users a score from 1 to 10 based on their estimated UK wealth bracket. This data is designed to help operators identify potential customer value early in the player lifecycle and tailor CRM strategies accordingly.
By incorporating Wealth Scores, BetGoodwin aims to strengthen its approach to marketing and customer engagement, improving the precision of both its on-site personalisation and broader customer retention efforts.
The agreement represents a further step in beBettor’s expansion within the igaming sector, as more operators explore alternative data sources to enhance acquisition, segmentation, and responsible marketing initiatives.
Graeme Price, Chief Commercial Officer at beBettor, said: “We’re delighted to welcome BetGoodwin to the game-changing power of player Wealth Scores. We’re confident this will give them a real edge over other operators who are often flying blind when it comes to players’ financial capacity.”
Alan Bridle, Head of Marketing at BetGoodwin, said: “Partnering with beBettor gives us a significant advantage of understanding our customers on a deeper level from the moment they join us, which helps our team to personalise their experience from day one. beBettor Wealth Scores open up more opportunities to segment players in impactful ways and we are confident this will have a positive impact on player engagement and satisfaction.”
