Delaware North’s Betly iGaming platform has gone live with SlotMatrix, the casino aggregation solution from EveryMatrix, in the state of West Virginia. The agreement allows Betly to offer exclusive games from EveryMatrix as well as titles via Evolution’s One Stop Shop integration, which includes content from NetEnt, Red Tiger, NoLimit City, and Big Time Gaming.
This partnership marks EveryMatrix’s second aggregation agreement in the US market, following an earlier collaboration with betPARX. The integration brings a wide variety of gaming options to Betly’s West Virginia customer base, while also adding engagement tools such as free spins, tournaments, and leaderboards powered by EveryMatrix.
SlotMatrix hosts a catalogue of more than 34,000 games from over 350 suppliers. Delaware North joins a growing list of EveryMatrix’s clients globally, as the supplier continues expanding across regulated North American igaming jurisdictions including Ontario, New Jersey, Michigan, Connecticut, Pennsylvania, and now West Virginia.
Erik Nyman, President, EveryMatrix Americas, said: “This marks our second U.S. content aggregation deal in a short timeframe and follows our strategy to provide U.S. brands with the best aggregation platform. Through SlotMatrix, players can access thousands of market-ready games and gamification tools not seen in the market until recently.
“We’re very excited to support Delaware North’s expansion across the country, and we’re certain their players gaming experiences will be enhanced as a result.”
Davide Colosimo, Director of Interactive Casino at Delaware North, added: “Delaware North is thrilled to enhance the Betly experience for our West Virginia customers by introducing EveryMatrix’s cutting-edge casino content and gamification tools to boost player engagement.
“As a trusted partner, EveryMatrix plays a key role in our expansion. Additionally, we’re excited to reintroduce Evolution’s industry-leading portfolio—spanning Live Dealer, slots, and RNG table games—through EveryMatrix’s aggregation solution, bringing top-tier gaming to Betly West Virginia.”
