BetMakers Technology Group has partnered with OtherLevels to deliver personalised racing bet prompts and content to wagering operators in Australia and international markets.
The agreement will see OtherLevels’ live and contextual messaging integrated with BetMakers’ odds, markets and racing content to provide tailored betting recommendations to customers. The system uses behavioural modelling to suggest bets based on past activity, while embedding prompts within text, audio and video formats.
OtherLevels’ technology has already been integrated into BetMakers’ sportsbook platform, and this expanded collaboration will extend its reach across BetMakers’ operator network. Customers will be able to access live race information, form data and personalised recommendations as part of the enhanced service.
BetMakers offers a range of products to operators including API Data, RaceOdds, Racebook+, Apollo and GTX. The integration of OtherLevels’ tools is designed to increase customer activation and betting frequency within racing-focused igaming environments.
Joey Carroll, Director of Business Development & Partnerships for BetMakers, said: “BetMakers is delighted to partner with OtherLevels to drive activation and bet activity within our existing operators.
“OtherLevels brings extensive experience of creating and delivering live, impactful content, and it is a strong addition to our suite of racing products. We expect it will be of value to all our operators.”
Brendan O’Kane, CEO at OtherLevels, said: “We are very excited to partner with BetMakers, an industry leader in the delivery of top-quality racing content and recommendations to operators and bettors worldwide through this agreement. By adding the capabilities of the Sports Engagement and Experience Platforms, we can provide an operator and their customers with relevant live personalised CTA’s, bringing customers back into session, and lifting revenues.
“This latest partnership is part of OtherLevels strategy to enable any operator to easily put the best possible racing personalisation experience in front of their customers, both in and out of session.”
