BetMakers Technology Group has entered a partnership with Total Performance Data (TPD) to distribute in-running horse racing odds across global igaming markets. The agreement will see TPD’s real-time data and pricing delivered through BetMakers’ Core API and managed trading services.
The collaboration will provide coverage of in-play markets from leading racetracks in the UK, United States, and Australia, including Victorian metropolitan venues. By offering dynamic odds throughout the course of a race, the partnership is expected to expand opportunities for customer engagement beyond traditional pre-race markets.
This latest integration aligns with a broader trend within the igaming industry to deliver more immersive, data-driven racing products for sportsbooks. Both companies aim to support operators in enhancing their live betting experiences through enriched, real-time content.
Joey Carroll, Director of Business Development and Partnerships at BetMakers, commented: “Adding more quality racing product such as this partnership with TPD to the BetMakers network is a win for the industry and our global customer base. We’re proud to deliver new, engaging ways for customers to interact with racing — and this collaboration enables our partners to offer a cutting-edge in-running product that meets the evolving expectations of today’s punters.”
Will Duff Gordon, CEO at Total Performance Data, added: “We’re delighted to be working with BetMakers to bring our in-running odds to a wider audience. TPD’s mission is to make racing more engaging through live data, and this collaboration enables operators around the world to offer a faster, more interactive betting experience that mirrors what today’s sports fans expect.”
