BetMGM has partnered with Octoplay to introduce the supplier’s content to New Jersey, marking Octoplay’s first entry into the United States igaming market. The collaboration follows previous joint activity in Ontario and is part of a broader strategy by Octoplay to expand across North America.
The New Jersey launch includes a selection of Octoplay’s igaming titles, with further rollout expected following the supplier’s receipt of a provisional license in Michigan. Octoplay holds active licences in multiple European markets, including the UK, Sweden, Malta, and Italy, and continues to extend its reach in regulated jurisdictions.
The partnership builds on the companies’ existing relationship in Canada, where Octoplay delivered a bespoke version of its jackpot system, Jackpot Blitz, tailored for BetMGM’s Ontario platform.
New Jersey represents Octoplay’s first operational U.S. market. The company plans further expansion across North America in 2025 as it seeks to replicate its European performance in the United States igaming sector.
“Our New Jersey launch with BetMGM represents a key milestone in our North American strategy” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership connects our content with players in the largest U.S. iGaming market, providing a foundation for our continued expansion across North America in 2025.”
Oliver Bartlett, VP of Gaming, BetMGM, said, “We are pleased to partner with Octoplay for their U.S. debut. Based on the strong performance in other markets and Octoplay’s premium game portfolio, we are confident the content will be a success in New Jersey.”
