BetMGM has entered a new content partnership with Better Collective that sees the operator become the presenting sponsor of Playmaker HQ’s “Roommates Show” and the newly launched casino series “No Limit.” Playmaker HQ is part of Better Collective’s House of Brands, while All In, its casino-focused content division, will produce “No Limit,” hosted by former NBA player Iman Shumpert.
The agreement integrates BetMGM branding into both series through ad reads and promotional features. “Roommates Show,” hosted by New York Knicks players Jalen Brunson and Josh Hart alongside co-host Matt Hillman, began its new season on September 6. The launch featured the second annual Roommates Show Block Party in New York’s Central Park, attended by thousands of fans and high-profile guests including Ben Stiller and Eli Manning. The show has already generated more than 2.5 million viewing hours.
“No Limit,” filmed at Borgata Hotel Casino & Spa, features Shumpert and guest athletes participating in blackjack while discussing career highlights and cultural topics. Segments include “Double Down,” where guests reflect on past statements or opinions, and “Aces Only,” which highlights key career moments when BetMGM-branded cards are drawn. The first of 12 scheduled episodes has been released on the All In YouTube channel, with weekly installments to follow.
For Better Collective, the launch extends its talent-led content strategy, which has driven more than one billion views and downloads in North America since 2024. The initiative also underscores BetMGM’s marketing approach that combines sports, entertainment, and casino content while highlighting its continued emphasis on responsible gaming.
Through its digital platforms, BetMGM provides tools and resources such as GameSense, developed by the British Columbia Lottery Corporation, as well as additional responsible gambling measures aimed at ensuring customer protection across its igaming products.
“Our shows have always thrived because they’re hosted by dynamic athletes who bring authenticity and energy to every episode,” said Matt Schwimmer, CEO of Playmaker HQ. “‘No Limit’ is the next step in our evolution as we expand into casino content with the All In brand. It combines entertainment, personality, and unfiltered conversation in a way that truly connects with fans. We’re excited for everyone to experience it and grateful to BetMGM for being such a strong partner in making it happen.”
