BetMGM has partnered with B2B games studio RubyPlay to expand its igaming content offering in North America, beginning with a rollout in New Jersey. The agreement brings several of RubyPlay’s titles, including Gummy Giga Match®, Diamond Explosion® Patriots, Mad Hit® Wild Alice, Go High® Panda and Immortal Ways® Sweet Coin, to the operator’s online casino platform.
The partnership builds on the companies’ existing collaboration in Ontario and is expected to extend to additional U.S. states in the coming months. RubyPlay’s entry into New Jersey marks another step in its strategy to expand across key North American jurisdictions, supported by performance data and game mechanics tailored for regulated markets.
The deal underscores BetMGM’s focus on diversifying its content portfolio through partnerships with international content suppliers, as competition intensifies among igaming operators across U.S. and Canadian markets.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Securing a partnership with BetMGM – one of the most iconic names in the industry – is a game-changing milestone in our North American growth.
“Seeing our games live with BetMGM speaks volumes in both the quality of our content and the big strides we’re making in this part of the world. We’re looking forward to working closely with the BetMGM team to provide them with even more content that entertains their impressive player base.”
