ELA Games has partnered with Betsson in a move that strengthens the studio’s position in the Danish iGaming market. Under the agreement, Betsson will offer a selection of ELA Games titles to its Danish players, including the classic-style Flame Fruits Frenzy, high-performing Cash of Gods, and the sea-themed It’s Shark Time.
Betsson operates across multiple global markets, with a history dating back to 1963 when AB Restaurang Rouletter was founded in Sweden to run slot machines in restaurants. Today, the group delivers a portfolio of casino games, sports betting, and other online gaming products under a number of recognised brands in Europe, Latin America, and beyond.
The partnership gives ELA Games an opportunity to reach new audiences while building its brand presence in Denmark. For Betsson, the addition of ELA Games content is expected to enhance its local casino offering with titles designed for player engagement, supported by distinctive visuals and game mechanics.
Marharyta Yerina, ELA Games’ Managing Director, commented, “The partnership with Betsson is a key step for our growth trajectory, as we’re able to access the platform’s large player base and convert them into loyal ELA Games players. We strive to provide innovative entertainment and fresh gaming experiences to players, and we look forward to seeing how Betsson’s players will engage with our content.”
Laura Peretta, Head of Supplier Relations at Betsson Group, commented, “We are pleased to welcome ELA Games to our portfolio in Denmark. Their creative approach and high-quality content align perfectly with our commitment to offering diverse and engaging entertainment to our customers.”
