GiG Software Plc, a prominent B2B iGaming technology provider, has announced the extension of its partnership with Betsson Group, a global online gambling operator overseeing more than 20 gaming brands. This expanded agreement builds on the collaboration established in 2022 and focuses on enhancing Betsson’s Zecure brand.
Under the renewed contract, GiG will deploy its advanced technology suite, including its AI-driven tools LogicX and DataX, alongside its industry-leading managed services. These solutions aim to provide scalable, efficient foundations to support Betsson’s continued growth and expansion into new and regulated markets.
The partnership has already facilitated Betsson’s entry into nine regulated jurisdictions, with recent launches in Serbia, Germany, and Peru. The extended agreement is expected to further strengthen Betsson’s market presence while leveraging GiG’s expertise in enabling operators to navigate complex regulatory environments.
This collaboration aligns with GiG’s broader growth strategy of partnering with established global operators to support their expansion efforts through innovative, technology-driven solutions. By reinforcing its commitment to providing cutting-edge platforms and services, GiG continues to position itself as a trusted partner in the iGaming industry.
Richard Carter, Chief Executive Officer of GiG, commented: “We are delighted to be extending our existing partnership with Betsson, a key strategic relationship we have cultivated over a number of years. As a trusted partner, we have focused on providing a technology stack that delivers security, confidence, and flexibility, creating a solid foundation for success for one of our sector’s most ambitious and discerning operators. We look forward to driving Betsson’s success further as we navigate and expand into new and established regulated markets together.”
Paul Murphy, Commercial Director at Betsson Group, added: “This extension to our long-established partnership is a testament to the strength of our working relationship. Our relationship so far has empowered Betsson’s Zecure brands to be able to provide the best gaming experience for our clients in the markets we serve.”
