Gaming Innovation Group (GiG) has announced the successful launch of Betzone in the UK, marking the second UK brand to go live on GiG’s CoreX iGaming platform within the quarter. This expansion highlights GiG’s growing presence in Europe’s largest online betting market and demonstrates its enhanced delivery capacity for operators seeking scalable, AI-driven solutions.
The integration of GiG’s advanced technology suite, including LogicX, its AI-powered rules engine, and DataX, a real-time reporting and analytics tool, will support Betzone’s ambition to provide a seamless and engaging player experience. The migration also incorporates GiG’s sophisticated risk-scoring system, which leverages big data and third-party integrations to enhance player protection, financial checks, and responsible gaming measures—critical in an increasingly regulated market.
With an estimated annual market value of £11 billion (€12.8 billion), the UK remains a key strategic focus for operators. By adopting GiG’s scalable CoreX platform, Betzone is positioned to drive sustainable growth, optimise player engagement, and enhance acquisition and retention efforts in one of the most competitive iGaming markets.
James Coxon, Chief Operating Officer at GiG, commented: “Betzone’s migration and launch with GiG extends our premium reputation for technological excellence and market-leading capabilities, raising the bar for success in the UK iGaming industry. We are beginning to see the realisation of the ambitious strategic goals we have set out to achieve for the business, with this now the third publicly announced launch since the turn of the year further documenting our growing delivery capacity and strength within our operational teams. With more due in the coming months, and the strong demand for our solutions at ICE in Barcelona recently, we have continued optimism for the year ahead for GiG.”
Adam Joseph, Chief Executive Officer at Betzone, added:“ GiG’s premium solutions, we believe, will be instrumental in realising our ambitious vision for Betzone, leveraging cutting-edge gaming technologies to ensure strong compliance foundations, drive sustainable growth, and position our brand for long-term success in the UK market.”
