In an industry where speed, scalability and compliance can often make or break operators, iGP is raising the standard, writes Lauren Harrison.
As a full-service iGaming platform provider, aggregator and lottery provider, known for its innovative products, the company is redefining what a full-service platform means by delivering a truly unified ecosystem that allows operators to launch and scale at speed while maintaining the highest levels of compliance.
iGP CEO Jovana Popovic Canaki is a powerhouse leader with almost two decades of industry experience. Since taking the reins less than two-years-ago, Jovana has steered the company through a strategic transformation, investing heavily in technology, compliance and product development to position it as a frontrunner in the market.
In this exclusive Q&A with iGamingFuture’s Curtis Roach, Jovana unpacks iGP’s celebrated one-system approach and unified ecosystem, which enable operators to grow without compromise, launch and localise new brands faster and keep players loyal.
Curtis began by asking:
iGP is renowned for setting new industry benchmarks for performance and flexibility in iGaming platforms. How is iGP reshaping what operators can expect from a truly unified platform experience?
“iGP is transforming what operators expect from an advanced iGaming platform.
“Our ecosystem connects every product–platform, aggregator, turnkey, crypto, retail and lottery–into one seamless ecosystem built for speed, control and scalability. “Operators can manage content, payments, engagement and compliance through a single back office with real-time visibility across their business.
“But what truly sets iGP apart is the depth of capability. Our CMS, templates and APIs–in case clients want to build their own CMS and front end–make onboarding faster and market localisation effortless.
“Operators can build brands that reflect their strategy, while using the same reliable foundation. Real-time data empowers them to make quick, informed decisions, and features like Bonus Shop create targeted engagement that drives measurable growth.
“This is a unified ecosystem where every component works together to help operators launch faster, scale smarter, and deliver a seamless player experience across every channel.”
With the recent partnership between iGP and BetComply, compliance has become a defining pillar of the company’s offering. How does this collaboration enhance trust and provide increased value for your operator partners?
“Compliance is one of the most powerful enablers of growth for iGP and our partners.
“Our collaboration with BetComply embeds deep regulatory expertise directly into our platform, ensuring every product and integration is compliant by design. This partnership makes it easier for operators to launch faster, maintain operational integrity, and access new markets with confidence.
“Working alongside BetComply allows us to stay ahead of evolving regulations while keeping our technology aligned with the strictest international standards. The result is faster approvals, fewer delays, and a smoother path to market expansion.
“Operators can scale securely, knowing their technology is trusted, certified, and ready for regulated environments.
“Compliance partnerships like this are not just safeguards but gateways to opportunity, enabling operators to grow responsibly and sustainably across the globe.”
The ability to seamlessly connect platform, aggregator, turnkey, crypto, retail, and now lottery solutions is no small feat. How important is this “one-system” approach in helping operators scale efficiently and stay competitive in diverse markets?
“Our one-system architecture is built to unify every channel and vertical an operator needs under one data-driven ecosystem. This gives operators complete visibility and control – no matter how complex their setup becomes.
“For example, the same player wallet can work across casino, sportsbook, and lottery; both online and in retail environments. And insights from every channel flow back into one system, giving a true 360-degree player view and ultimately helping teams manage players better.
“This model allows operators to launch, or add, verticals with minimal friction.
“Templates like Tropicana, El Crypto, Luminova, and Cryptonite simplify control and brand rollout; while our APIs ensure every feature connects seamlessly.
“Real-time data, flexible reporting, and complete back-office control make scaling predictable and far less daunting.
“This is the direction the industry is moving toward: Platforms that connect everything and give operators the agility to grow without compromise.”
Engagement and retention are increasingly driven by smart automation and player-centric incentives. Can you share how iGP’s Bonus Shop and loyalty tools are helping operators move from transactional marketing to truly intelligent engagement?
“Intelligent engagement is now central to sustainable growth.
“iGP’s Bonus Shop and loyalty tools are built directly into our platform, allowing operators to manage rewards, retention, and incentives in one place. And campaigns can be automated, localised, and personalised using real-time player data, helping operators turn engagement into measurable value.
“Bonus Shop gives players control and transparency. They can see their rewards, choose how to use them, and feel recognised. For operators, it reduces manual work and improves retention through data-driven automation.
“Combined with our omnichannel capability, from retail and online to crypto, operators can deliver consistent, engaging experiences anywhere their players choose to play.
“This is where engagement, intelligence, and technology meet. And it’s built into the heart of the iGP ecosystem.”
Editor’s Note:
Built to unify every channel and vertical an operator needs–platform, aggregator, turnkey, crypto, retail and lottery–within a single, data-driven ecosystem, iGP’s one-system is redefining what true scalability and agility mean for today’s operators.
Not only does it come with all the products, tools and mod cons an operator could ask for, but through its collaboration with BetComply, regulatory expertise is also embedded directly into the platform to ensure every layer is compliant by design.
This approach doesn’t just safeguard operators from potential challenges. It also empowers them to grow without compromise, wherever they choose to launch, no matter how complex the regulatory landscape.
The outcome is more than just a platform: It’s a fully connected, yet modular, ecosystem where technology, compliance, real-time data and engagement work in perfect sync to help operators build, manage and scale multiple brands at speed while maintaining a 360-degree view of their business and players.
