BGaming has strengthened its igaming footprint with a new content partnership with PokerStars, in a deal that significantly broadens the supplier’s distribution across global regulated markets. PokerStars, owned and operated by Flutter Entertainment, is one of the world’s best-known online poker and casino brands, attracting millions of players daily. The agreement provides BGaming with substantial new exposure within one of the largest ecosystems in the igaming industry, aligning the studio with a tier-one operator group.
Under the partnership, PokerStars’ customers will gain access to BGaming’s full games portfolio, including titles such as Merge Up, Gemhalla and Wild Cash x9990. The content is structured across three product “worlds” – #Casual, #Classic and #Entertainment – all of which are set to go live on the PokerStars platform as the integration progresses. For BGaming, the deal marks an important milestone in its 2026 growth strategy as it continues to expand its global igaming reach and consolidate its position as a multi-vertical content provider to leading operators.
Olga Levshina, CCO at BGaming, said, “This deal with PokerStars will provide massive exposure for BGaming and help us strengthen our presence in key regulated markets.
PokerStars has built a strong reputation as a leading operator over the years, and we’re thrilled to bring our content to more players worldwide”.
