Caesars Entertainment, Inc. (NASDAQ: CZR) has announced the launch of a new branded online casino live dealer studio in Michigan, extending its iGaming footprint and reinforcing its focus on immersive, branded experiences across digital platforms. Developed in partnership with Evolution, this marks Caesars’ third branded live dealer studio to go live in 2025.
The Michigan studio is now available to players on Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino. It follows earlier launches this year, including Caesars’ first branded studio with Evolution in Pennsylvania and a subsequent opening at Tropicana Atlantic City in New Jersey.
The new Michigan facility draws inspiration from Caesars Palace on the Las Vegas Strip, offering players a selection of five blackjack tables, a VIP-exclusive blackjack table, plus roulette and baccarat options. The tables are customised with felts showcasing Caesars’ portfolio of brands, and some tables also feature co-branding through partnerships with professional sports teams. An exclusive high-limit blackjack table has been introduced to replicate the personalised experience typically reserved for VIPs at physical casinos.
This rollout strengthens Caesars’ online casino strategy, blending elements familiar to guests at Caesars Rewards destinations into its digital offerings. Available to customers aged 21 and older across Michigan, New Jersey, Pennsylvania, Ontario and West Virginia, Caesars’ online platforms provide a broad selection of branded content and traditional casino games, including private live dealer tables, linked jackpots, and multiple poker and roulette variants. Through these initiatives, Caesars continues to integrate its retail and online gaming experiences, supported by its longstanding relationship with Evolution in the live casino space.
“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital. “The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience.”
“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan,” said Marcus Huber, Chief Commercial Officer of Evolution North America. “The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market.”
