Catena Media has rolled out MRKTPLAYS.com, a proprietary sub-affiliation platform aimed at connecting affiliates with operators in North America’s online casino and sports betting markets. The launch follows a beta phase with selected affiliate partners and forms part of the company’s strategy to scale technology-driven growth in the region.
The platform enables affiliates to build and expand their networks with tools for transparent commissions, reliable tracking, and support services, while operators benefit from broader market exposure. Sub-affiliation through MRKTPLAYS leverages Catena Media’s experience in the North American igaming sector to open new revenue streams and strengthen operator reach.
Key features of the platform include fast data refresh rates and actionable insights designed to optimise performance. According to Catena Media, MRKTPLAYS aims to simplify collaboration between affiliates and operators by offering a streamlined ecosystem focused on scalability and market growth.
Manuel Stan, Catena Media CEO, commented: “The launch of MRKTPLAYS.com is a pivotal step in Catena Media’s journey to shape the future of affiliate marketing. With simplicity at its core, MRKTPLAYS is an agile, smart and secure next generation platform for both experienced affiliates and content creators new to affiliate marketing, as well as for operators to reach new audiences. We are proud to bring this product to market and excited about the growth opportunities it unlocks for our partners and for Catena Media.”.
