Clever Advertising has entered into a strategic partnership with Spotlight Sports Group to accelerate the growth of Pickswise, one of the leading U.S. sports betting content brands. The agreement will see both companies collaborate to enhance Pickswise’s reach, functionality, and user experience through a redesigned app and expanded content strategy.
Clever Advertising will contribute to both strategy and delivery, working alongside Spotlight Sports Group as an equal partner. The company’s involvement marks a key step in its U.S. expansion, bringing more than 15 years of experience in performance marketing and over 25 billion annual impressions to support Pickswise’s continued development.
The redesigned Pickswise app aims to provide a faster and more streamlined user experience for millions of sports fans. It includes improved navigation, expanded betting insights, and new features designed to facilitate engagement and transparency, such as a reaction tool that measures community sentiment on expert picks.
Spotlight Sports Group, which operates Pickswise as part of its sports media portfolio, said the collaboration builds on a previously successful partnership between the two companies around Racing Post. The initiative aligns Clever Advertising’s data-driven acquisition expertise with Pickswise’s established audience and brand recognition, creating what both companies describe as a scalable acquisition and engagement channel for the U.S. sports betting market.
The partnership comes ahead of a busy NFL season, as both firms look to strengthen Pickswise’s position among the top-ranking sports betting media platforms and deepen its connections with U.S. operators and audiences.
“The partnership with Pickswise is a significant milestone in our U.S. growth journey,” said Marcos Oliveira, Chief Operating Officer of Clever Advertising. “Pickswise has earned the trust of American sports fans by consistently delivering high-quality, data-driven content. By combining Spotlight’s expertise with our experience in acquisition, performance marketing, and audience engagement, we are building the foundation for even greater reach and stronger partnerships in one of the most competitive and exciting markets in the world.”
