Clever Advertising has opened a new office in Malta and launched a fully funded work experience programme aimed at developing local digital talent. The performance marketing agency, which works with tier-one iGaming operators and fintech companies, announced that the new office will serve as its main operational base outside Portugal.
Located at the Wembley Business Centre in Msida, the Malta office represents a key stage in Clever Advertising’s international expansion strategy and reinforces the island’s position as a hub for technology and iGaming-related industries.
Founded in Porto in 2007, Clever Advertising provides affiliate and performance marketing services for global clients across iGaming and financial services, focusing on customer acquisition through digital advertising, SEO, mobile marketing and influencer campaigns. The company operates on a results-based model, generating revenue only when its campaigns deliver measurable success.
Alongside the office opening, Clever Advertising introduced Clever Launchpad, a paid work experience initiative for Maltese youth who have recently completed school and are not yet employed or in further education. The programme offers participants hands-on training, mentorship and exposure to the digital marketing industry, including the opportunity to spend time at the company’s headquarters in Portugal.
The initiative forms part of Clever Advertising’s broader commitment to supporting workforce development and contributing to Malta’s growing digital economy, particularly within the iGaming and fintech sectors.
Silvio Schembri, Minister for Economy, Enterprise and Strategic Projects commented “Clever Advertising’s decision to expand in Malta is another proof of the confidence investors continue to place in our country. Their growth reflects the direction we are taking through Malta Vision 2050, strengthening high-value sectors and creating quality careers for our youths. I particularly welcome their commitment to developing local talent through the Clever Launchpad, which aligns perfectly with our efforts to equip our youths with valuable skills in this fast-evolving sector. As a government, we will keep fostering the right environment for innovative companies to grow.”
Ivan Filletti, CEO of Gaming Malta commented: “Today, we are not only celebrating the inauguration of new offices, but also the continued strengthening of Malta’s gaming ecosystem. We are delighted to welcome Clever Advertising — a company whose energy, values, and investment in both people and interactive entertainment align with the Malta Vision 2050 framework, our roadmap for sustainable growth and resilience.”
“This is an exciting milestone for Clever Advertising,” said Alberto Simões, Managing Director for Malta. “Malta was a natural strategic choice for us. The island offers a thriving talent pool, close proximity to key clients, and a solid regulatory environment in both the Gaming and Financial Services sectors – all of which make it one of the best places in Europe to grow a tech business.
“Our company operates on a true partnership model. We invest upfront to acquire new customers for our clients and share in the resulting revenue. This success-based structure means that when our clients grow, we grow. It’s a win–win model that will directly contribute to the Maltese economy, help generate sustainable jobs, and build long-term partnerships rather than short-term campaigns.
“We’re here to be part of Malta’s business community for the long term, not only as employers, but as partners helping to advance innovation and professional skills on the island.”
“We believe opportunity should be accessible to everyone,” added Simões. “The Clever Launchpad scheme tackles the misconception that digital jobs at international companies in Malta aren’t for the local residents. It’s designed to open doors for young people, even those without a university degree, and give them the chance to build a global career from right here in Malta.”
