ComeOn Group has entered into a new partnership with game developer ELA Games to strengthen its multi-brand iGaming offering through a wider selection of personalised content.
The collaboration will see ELA Games’ portfolio, including titles such as Flame Fruits Frenzy, Cash of Gods and Rabbit Winpot, integrated into ComeOn Group’s proprietary in-house platform. The platform enables the operator to manage content, promotions and player engagement directly, supporting its strategy of data-driven personalisation across multiple markets.
ELA Games’ integration aligns with ComeOn Group’s continued focus on enhancing player experiences through tailored game delivery and intelligent content curation. The agreement also supports ELA Games’ broader goal of expanding distribution with leading iGaming operators, providing access to its growing portfolio of feature-led casino content.
Both companies emphasised that the partnership reflects a shared commitment to innovation, personalisation, and long-term player engagement in regulated markets.
Greg Kett, Director of Casino at ComeOn Group, said: “Personalising the player experience is at the heart of our product strategy. Through our in-house platform, sportsbook capabilities, and ongoing investment in personalisation tech, we empower ourselves to deliver tailored, secure, and deeply engaging entertainment. Partnering with ELA allows us to further enrich that journey with fresh and dynamic content.”
ELA Games’ Managing Director, Marharyta Yerina, adds: “We’re thrilled to join forces with a partner whose strategic vision resonates so closely with ours. ComeOn’s commitment to personalisation, proprietary technology, and product excellence makes them a natural fit. This collaboration lets us broaden our reach while contributing to a highly customised, next-gen entertainment experience.”
