Comparasino Rolls Out UX Overhaul and Updated Member Zone

Comparasino has completed the rollout of a redesigned homepage and an updated Member Zone as part of a wider product refresh aimed at improving usability and player navigation across its igaming comparison platform.

The changes focus on reducing friction in the discovery process for players searching for online casinos, with the updated homepage designed to surface relevant options more quickly in an increasingly competitive igaming market. According to the company, the revised user experience places greater emphasis on clarity and speed, allowing users to narrow down casino options based on individual preferences rather than browsing multiple brands and bonus offers manually.

The new interface enables players to generate tailored casino matches by filtering for factors such as bonus structures, payment methods, deposit levels, withdrawal speeds and loyalty rewards. This approach is intended to shorten decision-making time for users and support more targeted comparisons within the igaming ecosystem, where product choice and promotional complexity continue to expand.

Alongside the front-end changes, Comparasino has also relaunched its Member Zone with a redesigned layout and functionality aimed at returning users. The refreshed area introduces personalised dashboards that provide a consolidated view of matched casino brands, saved preferences and newly available offers as soon as members log in, reflecting a shift toward more account-based experiences within igaming comparison services.

The updated Member Zone also includes access to bespoke promotions and restricted bonuses that are not available to non-registered users. These offers are distributed within the platform’s closed user environment, reinforcing Comparasino’s focus on added value for registered members rather than general traffic alone.

The UX and Member Zone updates form part of Comparasino’s broader efforts to adapt its product to changing player behaviour in the igaming sector, where speed, relevance and personalisation are increasingly central to how players interact with comparison and affiliate platforms.

Martyn Hannah, Founder and CEO of Comparasino, said: “Our mission has always been to simplify the search process without compromising on the quality of casinos players get matched with.

“With this redesign, we are empowering players to find reputable, licensed online casinos that align perfectly with their preferences in a matter of seconds.

“For those who join the Member Zone, they gain access to a portal with their personalised casino matches, and where new matches are added automatically, plus exclusive bonuses from our top casino partners.

“This is another milestone on our journey to becoming the number one online casino comparison site for players in the UK and adds even more weight to our tagline – Less searching, more playing.”