Danske Spil has expanded its igaming casino portfolio following the launch of a new slot title from S Gaming, marking the supplier’s first entry into the regulated Danish market.
The agreement sees S Gaming debut in Denmark through Danske Spil Casino, with the launch of Triple 777 Jackpot. The casino platform is operated by Danske Spil and powered by Entain technology, placing the new title within an established igaming environment for Danish players.
Triple 777 Jackpot is positioned as a modern interpretation of traditional slot mechanics, using familiar 777 symbolism while incorporating contemporary visual elements. The game’s core bonus mechanic is displayed permanently on screen but remains locked until players land three Bonus 777 symbols in a single spin, at which point the feature is activated and offers access to a jackpot prize of up to 500x the stake. The title also includes a free spins feature, awarding seven free games when three scatter symbols appear in the base game.
For S Gaming, the launch represents an expansion into another regulated European igaming jurisdiction, with Denmark joining its growing list of markets. The supplier’s portfolio has been developed with a focus on simplified gameplay mechanics aimed at casual slot players, aligning with demand in markets where players often favour recognisable formats alongside clear bonus visibility.
From an operator perspective, the addition of the new slot further diversifies Danske Spil’s igaming content offering, complementing its existing range of casino games available to Danish consumers. The launch reflects the continued flow of new supplier content into Denmark’s regulated igaming market, where operators and platforms regularly refresh their libraries to maintain engagement within a competitive and tightly supervised regulatory framework.
Charles Mott, CEO and Founder at S Gaming, said: “Making our move into Denmark with a tier one operator of the calibre of Danske Spil, and on an exclusive basis, is a strong signal as to how popular our games have become.
“Danske Spil is one of the top online casino brands in the country, having been the first to enter the regulated Danish market, and has since become a firm player favourite.
“Through S Gaming titles such as Triple 777 Jackpot, Danske Spil can excite and entertain its players like never before.
“S Gaming is all about fun and sustainability, and helping operators put players on the edge of their seats but in a way that’s responsible and sustainable.
“This is a big deal for S Gaming, but one that brings just as much value to Danske Spil, Entain and the players of Denmark.”
Simon Hoffmann Riis, Senior Partnerships & Insights Manager at Danske Spil added: “From day one, we have prioritised offering our players high-quality content from a wide range of providers, and this partnership with S Gaming is a clear reflection of that ambition.
“S Gaming stands out through its focus on sustainable entertainment, creating games that resonate strongly with casual players while still delivering engaging experiences for more seasoned audiences.
“The launch of Triple 777 Jackpot has delivered a very strong start, and we are excited about the potential ahead as we continue to develop the partnership and bring even more engaging experiences to our players together.”
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