The Brazilian Company for Supporting Compulsive Gamblers (EBAC) has entered into a partnership with digital influencer Daniel Fortune as part of its strategy to expand direct communication with bettors and increase its presence within the igaming affiliate ecosystem.
Daniel Fortune, known for his content focused on responsible gaming, becomes the first influencer and igaming affiliate to formally collaborate with EBAC. The partnership will include integration of EBAC’s resources into Fortune’s online platforms, including direct access to EBAC’s support channels such as Telegram, aimed at reaching at-risk bettors more effectively.
As part of this initiative, Fortune will work alongside EBAC Chief Knowledge Officer Cristiano Costa, a clinical and organisational psychologist, to deliver educational content designed to promote early intervention and prevention of gambling-related harm. The collaboration is positioned as a complement to the efforts of operators, who often rely on behavioural data or self-assessment tools to identify risk among users. In contrast, EBAC’s approach through influencer-led outreach aims to facilitate earlier engagement with support services.
In late 2024, Fortune met with representatives of Brazil’s Secretariat of Prizes and Bets (SPA), as well as advertising oversight body Conar, to discuss responsible gaming and advertising practices in the regulated igaming market.
Founded in 2023, EBAC provides free psychological screening and psychoeducational support for individuals experiencing gambling-related disorders. Its eight-week support programmes include technical resources and behavioural guidance, contributing to broader harm reduction efforts within Brazil’s evolving igaming landscape.
“As they [influencers] are very dynamic in communicating on social media, we will participate in live broadcasts, create videos and direct communication content designed to raise awareness among bettors and promote Responsible Gaming. The advantage is that the affiliate has very close and instant communication with bettors and this makes it easier to send educational messages and control and prevention tips,” explains Cristiano Costa.
“This partnership is a milestone in strengthening Responsible Gaming in Brazil. It is very important to me that my audience has direct access to a serious company, specialized in welcoming and supporting gamblers. And that is my purpose: to show that gambling is a great source of entertainment, but only when accompanied by responsibility and awareness. I want every gambler to know that they are not alone and that they will find responsible gaming to be their greatest ally!” says digital influencer Daniel Fortune.
