Entain, a global sports betting and gaming group, has launched a groundbreaking live gameshow titled “The Chase,” inspired by the popular ITV gameshow. This new offering has been developed in partnership with ITV and Playtech, a leading technology company. “The Chase” live gameshow is exclusively available to Entain’s customers in the UK, Canada, Belgium, and Brazil.
The live gameshow, modeled after the hit ITV show that attracts up to four million viewers daily in the UK, represents a first-of-its-kind in the market. It features a captivating plinko board and two bonus features designed to keep players engaged until the Final Chase, without the need for answering challenging general knowledge questions.
Since its launch, “The Chase” has seen a remarkable 56% increase in player spending, tripling the revenue compared to previous top-tier launches with similar plinko mechanics. This strong customer response highlights the game’s compelling design and engaging gameplay, setting a new benchmark in the gameshow genre.
Hosted from Playtech’s live studio in Riga, “The Chase” operates 24/7 for customers worldwide. Initially rolled out to Entain’s UK customers, the gameshow has since become available in Ontario, Belgium, and Brazil, with plans to expand to South Africa and Italy next.
This innovative launch underscores Entain’s commitment to delivering unique and immersive gaming experiences, leveraging the popularity of well-known TV formats to enhance player engagement.
Graciella Anthony, Global Head of Live and Table Games at Entain, said: “The launch of “The Chase” reaffirms Entain as the home of innovation, excitement, and fun. We are always striving to create innovative content that stands out in the growing live gameshow genre. As the data shows, it has already been a hit with our customers around the world and we expect the game to continue its impressive growth trajectory.”
Steve Watling, SVP Gaming, ITV Studios Global Partnerships, commented: “The Chase Live has been our most anticipated game release in 2024. We have been working with the teams at Entain and Playtech for many months on bringing one of the UK’s most successful and popular gameshow brands to the live casino space. The atmosphere and game elements of “The Chase” have been turned into an engaging and unique live game with the main plinko game, Head to Head and Final Chase bonus games. We are excited to see the game’s success exclusively across Entain’s portfolio.”
Kevin Kilminster, Chief Product Innovation Officer at Playtech, said: “We are thrilled with this bespoke delivery of popular ITV game show “The Chase” for Entain, following the highly successful launch of “Well Well Well Live”. This new gameshow, developed in partnership with Entain and ITV, is the first plinko live game developed by Playtech featuring two unique bonus rounds, emulating the experience of the original popular game show. This joint project is a testament to our strong partnership with Entain, as we remain committed to supporting them and creating new and unique content for their players.”
