EveryMatrix has expanded its partnership with data analytics provider beBettor to offer the WealthScore™ product to its network of UK-licensed igaming operator clients. The move builds on an initial integration in July 2024, which saw beBettor’s V-Scan™ financial vulnerability tool added via a real-time API.
WealthScore™ provides operators with a score from 1 to 10 indicating a player’s estimated GB wealth bracket, offering the potential for tailored marketing and customer relationship strategies from the point of registration. A score of 10 corresponds to the top 10% of earners, while a score of 1 indicates the lowest decile.
BetGoodwin was the first EveryMatrix client to activate WealthScore™, adopting the solution earlier this month. The addition forms part of a broader trend toward data-led personalisation and risk-based segmentation in the regulated igaming market.
Sonny Cott, Chief Insights Officer at beBettor, said: “We’re excited to expand our partnership with EveryMatrix and make WealthScore™ available to even more UK-licensed operators.
“Actionable and non-intrusive player wealth data is becoming essential for effective marketing and customer engagement that pushes beyond assumptions and we’re proud to support EveryMatrix in delivering greater value to its operator clients.”
Kevin Furlong, Chief Product Officer, at EveryMatrix, said: “Integrating beBettor’s WealthScore™ is a natural next step. This data provides a genuinely new dimension of insight for our operator partners allowing them to instantly optimise, personalise and further monetise campaigns.
“At EveryMatrix, we are committed to offering our clients the most innovative tools on the market, and beBettor’s WealthScore™ helps us fulfil this mission. Our customers can now deliver more tailored experiences to their players and allocate budgets more intelligently.”
