EveryMatrix has announced its largest global iGaming aggregation agreement to date, securing a wide-ranging content supply deal with bet365. The partnership will provide the operator with exclusive in-house titles alongside games from more than 40 third-party suppliers.
Through SlotMatrix, EveryMatrix’s aggregation platform, bet365 will gain access to over 40 vendors across key regulated markets including the UK, Germany, the Netherlands and Mexico, with additional jurisdictions to follow. SlotMatrix currently offers more than 37,000 games from over 350 suppliers, including content from Armadillo Studios and Fantasma Studios, both part of the EveryMatrix Group.
EveryMatrix expanded its aggregation capabilities in 2024 with the acquisition of Fantasma Games and has since reinforced its management structure to accelerate growth in both existing and emerging regulated markets. Recent senior hires include Mark Hothersall as Head of Business Development and Carl Gatt Baldacchino as Head of Account Management, both of whom bring extensive experience from Evolution Gaming.
The deal highlights EveryMatrix’s strategy to broaden its aggregation reach while providing bet365 with scalable content access designed to support its international iGaming operations.
Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group, highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.
“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”
A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”
