EveryMatrix has secured a major contract with Norsk Tipping, Norway’s state-owned gaming operator, following a highly competitive public procurement process. This agreement marks the largest SlotMatrix deal in EveryMatrix’s history and will provide Norsk Tipping with a broad selection of in-house and aggregated content, as well as bespoke casual games development.
The deal covers two primary areas. First, SlotMatrix, EveryMatrix’s content aggregation platform, will offer Norsk Tipping and its players access to a diverse range of premium third-party online casino content. The platform will also provide a collection of new and existing in-house titles developed by EveryMatrix’s internal studios, including the recently acquired Fantasma Games and Armadillo Studios. EveryMatrix is set to significantly increase its game production in 2025.
Secondly, EveryMatrix Games will contribute third-party content to Norsk Tipping’s mobile-first casual games range, Yezz, which targets next-generation players and typically features longer session times. The addition of fresh, engaging casual games is designed to enhance the operator’s mobile offering and attract a broader player base.
This new long-term agreement builds upon a partnership that began in 2016, when EveryMatrix first integrated its CasinoEngine platform with Norsk Tipping. Since then, EveryMatrix has powered Norsk Tipping’s online casino, providing players with a constantly evolving and diverse selection of games.
Norsk Tipping, founded in 1948, is a market leader in Norway’s gaming industry, offering a wide range of products including lottery games, scratch cards, online casino, and sports betting. Profits from its operations are reinvested into Norway’s sports and cultural sectors.
Ebbe Groes, CEO and Co-Founder, EveryMatrix, said: “I’m delighted Norsk Tipping, one of our most valued partners, has chosen to continue to put their trust in us after almost 10 years of collaboration and we look forward to even more years working together.”
Lars Martin Ottesen, Product Manager, Casino at Norsk Tipping, said: “We are glad to extend our partnership with EveryMatrix to be able to source casino content that matches our ambitions for years to come. We are confident that EveryMatrix’s expertise will provide great value for Norsk Tipping and support us in our overall content strategy.”
Svein-Erik Sæther, Product manager for Yezz, Norsk Tipping, added: “We look forward to developing the Yezz category further with EveryMatrix as an aggregator of high-quality games that are entertaining and with longer duration.”
