Evoke Group has partnered with Octoplay to integrate the supplier’s gaming portfolio into its 888 and Mr Green brands in the UK and Denmark. The deal marks an expansion of the companies’ collaboration, which began in 2024 with Octoplay’s integration at William Hill.
The agreement follows Octoplay’s recent partnerships with Danske Spil in Denmark and Midnite in the UK, adding to the supplier’s growth in European regulated markets. Through the new rollout, Evoke Group players will gain access to Octoplay’s catalogue, including bespoke content such as a customised version of Jackpot Hunt.
For Octoplay, the partnership supports its strategy of accelerating European market coverage, with activity now spanning nine jurisdictions across the region. For Evoke Group, the integration broadens the content offering available to customers on its igaming platforms.
Ralitsa Georgieva, Director of Business Development at Octoplay, says: “Expanding our partnership with Evoke through 888 and Mr Green highlights our momentum in delivering premium content to tier-one operators. This integration marks our third partnership in Denmark and another successive launch in the UK, bringing Octoplay’s content to even more players across both markets.”
Keiron Downs, Head of Content Operations at Evoke, adds: “We are pleased to partner with Octoplay and introduce their innovative game portfolio to our 888 and Mr Green players in Denmark and the UK. This strategic expansion reflects the strong performance of our existing partnership and our confidence in Octoplay’s ability to deliver exceptional gaming experiences.”
