FairPlay Sports Media has integrated its betting technology services into Territorio Apuestas, the dedicated betting platform of Spanish sports newspaper MARCA, owned by Grupo Unidad Editorial.
The move allows Territorio Apuestas to provide sports fans with odds comparisons, predictive betting technology and premium sports analysis. The integration combines FairPlay’s long-standing experience in BetTech development with MARCA’s established sports journalism and reach among Spanish-speaking audiences.
Through the deployment of these technologies, Territorio Apuestas is expected to boost real-time fan engagement while also opening up additional monetisation opportunities. The platform will also benefit from FairPlay’s relationships with sportsbook operators, providing new routes to connect with players through content and partnership strategies.
The collaboration marks a further step in the use of BetTech to enhance igaming offerings within mainstream sports media platforms.
Stuart Simms, Group CEO at FairPlay Sports Media, said: “Building on an already strong relationship via our Gazzetta dello Sport collaboration, this latest BetTech launch with MARCA is a major growth opportunity, well set to deliver Spanish-language sports fans with more exciting experiences at Territorio Apuestas.
“The MARCA betting brand is already a leader in the sector, and this partnership will bring the best of predictive technology and betting components to its millions of users worldwide, all within the context of its first-class editorial output.”
Marco Pompignoli, President of Unidad Editorial, part of RCS MediaGroup, added: “We have witnessed firsthand FairPlay Sports Media’s ability to deliver an engaging betting experience to fans, and we are delighted to now incorporate this service into the MARCA portfolio through Territorio Apuestas. This latest agreement will build on the long-standing collaboration between FairPlay and Gazzetta dello Sport, a leading RCS MediaGroup brand.”
