FDJ United (OBG) has partnered with PartnerMatrix Intelligence, part of the EveryMatrix Group, to enhance its multi-brand affiliate operations across regulated European iGaming markets. The agreement will see the operator use PartnerMatrix Intelligence’s real-time tracking tools to identify which websites are promoting its brands, evaluate performance, and pinpoint areas for optimisation.
The platform provides in-depth reporting on ranking, traffic sources and first-time depositor acquisition, enabling FDJ United to make immediate, data-led decisions. It also facilitates the discovery of new affiliate opportunities in target markets and offers performance analysis at page and link level across millions of sites.
PartnerMatrix Intelligence has recently upgraded its interface and added a ‘Trending Websites’ feature, designed to help operators identify rapidly growing affiliates and capitalise on emerging opportunities.
Vahe Khalatyan, CEO, PartnerMatrix, said: “We’re thrilled to work alongside such a well-respected operator group, providing them with affiliate data traffic insights that give them the ‘why’ behind FTDs, where they are best performing and where they should invest. This will enable their many brands to take instant revenue generating and cost saving decisions and is technology that no one else can offer.”
Ryan Henderson, Head of Affiliates, FDJ United (OBG), said: “PartnerMatrix was a natural choice once we’d seen the full range of its capabilities, and we’re confident it will help our affiliate teams across multiple brands to work more efficiently, discover new growth areas, and stay one step ahead.”
