Fincore has launched a new brand identity and platform, Find It Within, as part of a broader strategy to reposition itself as a leading technology solutions provider within the iGaming industry.
The rebrand reflects Fincore’s focus on helping operators and B2B platform suppliers modernise legacy systems, integrate technology stacks, and accelerate digital transformation through modular, data-driven, and AI-enabled solutions.
The Find It Within concept centres on Fincore’s core philosophy that integrity and innovation drive sustainable technology. It unites two of the company’s key principles — “Engineered Clean,” representing disciplined system design, and “Built With Fire,” reflecting creativity and ambition.
Developed in collaboration with London-based agency Amigo Partnership, the new identity introduces “The Core,” a visual emblem symbolising integrity and intent, alongside a more defined brand voice aimed at balancing technical precision with a progressive outlook for the iGaming sector.
“At our heart, we’ve always been a tech solutions company,” said Mateja Popovic, CEO of Fincore. “This brand evolution makes that focus visible. It captures the precision of how we engineer and the fire that drives us to deliver for our customers in gaming.”
“The purpose of this refresh isn’t just to communicate what we do, but to amplify who we are,” added John Chyriwsky, Head of Marketing. “Our team take great pride in clean engineering and are bursting with creative energy and a passion for getting things done.”
