FlexPlay has expanded its product offering with the launch of a new casino platform, designed to complement its existing game aggregation service and provide the iGaming industry with a modern, modular turnkey solution for launching and managing online casinos.
The new platform serves as an operational control centre, enabling both new and established operators to manage player accounts, content, promotions and affiliate programs from a single interface. Key tools include integrated player account management with anti-fraud and KYC controls, data-driven content management, a versatile engagement engine for promotional campaigns, and a multi-level affiliate system with flexible commission models.
FlexPlay’s casino aggregation network already features over 15,000 games from more than 230 providers, accessible through a single integration. The company’s new platform aims to deliver operators an efficient and cost-effective way to scale their business globally, with early interest reported from a range of iGaming brands.
Alexandra Artemova, CEO of FlexPlay, said: “FlexPlay was created to simplify the launch and growth of online casinos, especially in emerging markets across the globe. We offer more than just platform technology – we firmly believe in developing strategic partnerships that are driven by flexibility, scalability, and expert support at every stage.
“When our clients grow, we grow with them. Through our easy-to-navigate control centre casino platform, we have developed a turnkey solution that is hugely suitable for operators launching a casino from scratch, as well as existing brands looking to scale quickly and migrate onto modern software.”
