FairPlay Sports Media (FPSM), a global sports media network driven by data and fan engagement, introduces the NFL Odds & AI Projections Season Pass. This innovative service aims to empower media partners worldwide to enhance revenue streams from American Football content while fostering increased consumer engagement.
Utilizing FairPlay’s Live AI Sports Projections platform, powered by the advanced capabilities of Quarter4, the NFL Odds & AI Projections Season Pass offers real-time insights and odds, facilitating deeper engagement and unlocking new revenue opportunities for publishers and media partners. The service integrates odds feeds, no-code widgets, and an insights platform to deliver comprehensive coverage.
Available exclusively during the NFL season, the service provides partners with access to real-time futures projections, pre-match data up to 14 days before game day, and in-play odds for every NFL and NCAA match. This ensures consumers receive up-to-date information and analysis to inform their betting decisions.
The pass also includes smart monetization tools, such as unique offer widgets tailored to thousands of core and micro-betting markets. US partners can leverage state-specific promotions and deep links to operator betslips, while global partners gain access to over 100 million live prices weekly across 90 territories.
Quarter4’s Live AI Sports Projections platform enhances player-specific data with features like ‘Player Effect,’ ‘Hottest Props,’ and ‘Diamond In the Rough’ projections. Editorial teams can leverage detailed insights to craft engaging content that reflects real-time developments, such as player injuries, trades, and hidden value, further enhancing reader engagement.
Stuart Simms, Group CEO at FairPlay Sports Media, said: “This American Football service is a potent combination of Quarter4’s acclaimed AI projections and the FairPlay group’s media and affiliate expertise. Together, this service removes hurdles and empowers partners to drive user engagement and, in turn, monetize their content to generate new, more sustainable revenue streams.
“With this launch, we’re turning on the power of both the fan and the machine to level the playing field for bettors looking for an edge, as well as media partners aiming to cut through with quality content in a more effective manner, no matter their location or size.”
