Future Anthem, an AI and data science company, has partnered with gaming platform provider Bede Gaming to integrate Future Anthem’s real-time personalisation product, Amplifier AI, into Bede’s core platform.
This collaboration allows Bede Gaming’s clients to leverage Amplifier AI, providing enhanced personalised player experiences across single player journeys. Bede Gaming, known for its commitment to iGaming innovation, aims to further enhance its platform capabilities through this partnership, offering improved player engagement and experience.
Bede Gaming supports some of the most successful online gaming brands globally, delivering robust technology and products that ensure high performance, security, and stability. The Bede platform is scalable, modular, and adaptable, allowing operators to integrate any third-party software and processing billions of transactions annually. It also offers integration with land-based systems for a true omni-channel convergence solution.
Future Anthem’s Amplifier AI personalises each step of the player journey across casino, sports betting, and lottery. By utilising a data-driven approach, Amplifier AI optimises player acquisition, enhances engagement, and boosts retention through personalised content recommendations and marketing. The product also promotes responsible gambling by scoring each gaming session for risky play.
This partnership represents a significant milestone for both companies as they continue to introduce accessible, innovative solutions to the market, emphasising the importance of personalised player experiences and responsible gaming practices.
Future Anthem CEO Leigh Nissim said: “We enjoy working with progressive companies like Bede who are championing innovative technology. In a very short period, we’ve established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalisation products.
“This collaboration offers significant potential to improve and innovate player experiences, something that all operators should strive for as the race to real-time personalisation heats up.”
Colin Cole Johnson at Bede Gaming said: “We are delighted to partner with Future Anthem to integrate the latest iteration of its advanced personalisation product into our platform. Leigh has built a fantastic team, and we are looking forward to delivering the benefits of this collaboration to our customers, as Amplifier AI will elevate our offering further.
“There is no doubt this partnership will lead to future developments, with both companies keen to remain at the forefront of iGaming innovation. We’re always keen to help our customers grow responsibly – this collaboration helps them move faster across verticals and to get the most from their data which ultimately will benefit their players.”
