Gamanza Engage has entered into a strategic partnership with analytics provider Astral Forest to deliver a new data-driven engagement solution tailored to the igaming sector. The collaboration aims to enhance operators’ ability to translate player interaction data into actionable insights using purpose-built analytics and automation tools.
The partnership integrates Gamanza Engage’s marketing automation and gamification suite with Astral Forest’s analytics dashboards, designed specifically for the igaming industry. Operators will gain access to a suite of tools that offer visibility into key metrics such as player behaviour, retention funnels, and the performance of engagement features—without the need for dedicated in-house business intelligence teams.
Gamanza Engage, headquartered in Switzerland, emphasises data privacy and regulatory compliance as part of its operational framework. This ensures that player data is managed with a high level of discretion and security, particularly relevant for operators in regulated markets.
Through this collaboration, both companies aim to support operators across Europe, Africa, and Latin America in shifting from anecdotal or fragmented decision-making to data-informed strategies that optimise player engagement and retention.
“Data only becomes meaningful when you understand the behaviours and patterns behind it,” said Andrés Blanco, Managing Director at Gamanza Engage. “With Astral Forest by our side, our operators won’t just access metrics, they’ll uncover insights that drive real action, retention, and growth.”
“Gamanza Engage’s CRM and gamification capabilities are already well recognized across the market as a powerful engagement tool.” said Stanisław Szostak, CEO of Astral Forest. “Yet, leveraging the tool to the fullest will happen only when you understand the data and the numbers that drive your results. Thanks to Astral Forest’s knowledge of modern data analytics, we are propelling our joint offering to the next level. I am really excited to team up with Andrés and Gamanza Engage: I have no doubt that our accomplishments will make the headlines soon.”
