Gaming Innovation Group (GiG Software Plc) has announced the signing of three brand new partners to its revolutionary social casino platform SweepX. GiG’s pioneering technology continues to expand operator brand reach within the social casino market.
The three new partner agreements include a globally recognized social casino brand, a cryptocurrency affiliate focusing on brand growth and engagement, and a European iGaming business led by industry veterans aiming to extend their brand presence into North America. These deals underscore GiG’s growing market influence and coincide with the imminent live launch of SweepX.
SweepX integrates GiG’s established iGaming platform operational in the US, Europe, and Latin America, with a custom sweepstakes front end, AI-enhanced gamification layer, and one of the industry’s largest sweepstakes casino content libraries.
Tailored for the burgeoning US sweepstakes market, SweepX features a dual-wallet system, prize-redemption management, and advanced AI-assisted content management technology, offering operators a competitive advantage. This comprehensive solution is designed to drive growth and enhance player engagement across social sweepstakes gaming.
The sweepstakes gaming sector showed robust growth in 2023 and continues to expand, currently valued at $5.6 billion. Projections suggest it will grow at a +43% CAGR, reaching $11.4 billion by 2025, according to E&K data.
GiG will showcase its advanced B2B iGaming platform, sportsbook, social casino sweepstakes platform, and AI solutions at ICE 2025 in Barcelona from January 20-22.
“These three new agreements highlight the enormous potential within the significantly expanded addressable markets that SweepX allows us to access. By aligning our innovative technology with the evolving needs of the social casino sector, we’re unlocking new opportunities for growth, and firmly establishing GiG as a leading force in the future of the market. These new partnerships exemplify our ability to deliver cutting-edge solutions at scale, positioning GiG to capitalise on the tremendous growth potential we can look forward to leveraging,” commented Richard Carter, Chief Executive Officer at GiG.
