Gaming Innovation Group (GiG) has announced two strategic appointments aimed at supporting its ongoing global growth across platform and sportsbook services. The company has named Andy Kelly as Head of Partnerships and Mitchell Harrison as Business Development Director for Sportsbook, as part of its broader effort to enhance commercial performance and partner engagement.
Kelly brings over 15 years of experience in commercial and operational roles, with a focus on strategic partnerships and revenue optimisation. At GiG, he will oversee the development of its partner ecosystem, including third-party integrations across content, payments, and sportsbook infrastructure.
Harrison joins GiG with a background in igaming business development, having held roles at SBTech, DraftKings, and Genius Sports. In his new position, he will focus on scaling SportX, GiG’s proprietary sportsbook platform, to meet increased demand for tailored sports betting solutions in regulated markets.
The appointments come as GiG continues to expand its presence globally and support a growing portfolio of operator partners. The move reflects the company’s strategy to align commercial talent with product development in order to accelerate growth and enhance delivery across its igaming technology stack.
Andrew Cochrane, Chief Business Officer at GiG, said: “The addition of two highly regarded people with very specialised areas of expertise will be invaluable as we continue to accelerate our global partnership strategy and drive expansion for our platform and sportsbook solutions. With our technology firmly delivering real results for operators in both established and emerging markets, their arrival further strengthens our ability to scale growth for the business.”
Andy Kelly, Head of Partnerships at GiG, said: “I’m really excited to be joining GiG at such a pivotal time in the growth of the company. The technology we have available to existing and prospective customers is fantastic and puts us at the forefront of the industry, which was one of the many factors for joining GiG. We also want to offer our customers the best partners and suppliers to ensure they see maximum returns on investment.”.
Mitchell Harrison, Business Development Director for Sportsbook at GiG, said: “Having worked with the executive management team in highly successful circumstances before, at both SBTech and at DraftKings, I am delighted to be joining them once again on another journey that has the potential for high impact growth opportunities. What excites me about GiG is how the product is being engineered specifically to reward operators with industry-leading margin optimisation tools, robust trading capabilities, and unparalleled flexibility to adapt to local market demands. I’m looking forward to accelerating the business growth and helping SportX establish itself as the sportsbook of choice for operators worldwide.”
