From being named Best iGaming Platform in Europe 2025, to launching its ambitious new Heavyweight Champions Club, award-winning platform and software provider GR8 Tech has recently been delivering some major market punches.
And to fill us in on these latest developments, Yevhen Krazhan, GR8 Tech’s Chief Sales Officer joined iGF’s Head of Content, Curtis Roach, at iGB L!VE 2025, held in London between July 2-3..
They explored market shifts in MENA and LATAM, discussed how the heavyweight club is changing the game and training operators to reach the top leagues, and looked at what’s next on the roadmap for Europe’s number one platform provider.
Curtis kicked-off the confab by asking Yevhen:
As a leading innovator in the iGaming space, it’s only natural that GR8 Tech has its finger on the pulse of the industry. Looking at regions such as MENA and LATAM, what types of market shifts or early adoptions can we anticipate for the remainder of 2025 and beyond?
“The market shifts we’re anticipating in these regions are already driving the innovation we’re seeing in platform capabilities today.
“First of all, our platform offers microsegmentation capabilities.
“This allows operators to tailor experiences based on very specific user needs: from look-and-feel to functionality. This level of customisation is rarely seen.
“The platform itself is incredibly flexible, scalable and extensive; capable of supporting small operators and scaling up to serve the heavyweight players we’re increasingly working with.
“In terms of specific geolocations, take the MENA region for example, we need to localise and adjust the platform for Arabic, which involves not just language but right-to-left formatting and cultural UX considerations. Thanks to the platform’s flexibility, we can implement localisation in as little as one or two months without rebuilding from scratch.
“On the sports side, MENA is relatively straightforward. We’ve already built advanced features for cricket and LATAM markets, so MENA isn’t as technically challenging.
“LATAM, however, presents more complex operational dynamics, due to its reliance on agent networks. This includes not only affiliate traffic management but also physical agents, such as street bookies and shop-based operations.
“By understanding and adapting to these nuances, we come closer to meeting the real needs of B2C audiences and operators alike.”
The Heavyweight Club campaign seems to be a defining theme of GR8 Tech’s presence at iGB L!VE. Please tell us more about this campaign and explain how it can help operators to maximise future growth.
“Absolutely. And it’s great that the campaign has become recognisable. The ‘Heavyweight Club’ reflects our positioning. We build platforms that cater to the big boys, but we also help smaller operators grow into that category.
“Before anyone becomes a ‘heavyweight´, they need to train; and that’s where we come in. We coach and guide small and medium-sized operators as they grow, and our platform supports businesses at every stage, from the minor leagues to the titans.
“There’s a real issue when platforms can’t scale with the operator’s growth – whether it’s uptime, elasticity or performance thresholds. But that’s not a concern with us.
“GR8 Tech has operated in top-tier global markets, holding number-one positions in many Tier-2 and 3markets, and handling millions of real-time bets and players.
“We are confidently moving into the championship leagues, and we’re even backing real champs, like Oleksandr Usyk and his platform, ‘Ready to Fight’.
“Our message is clear: Our platform is for champions, and it is something that will never limit growth, only facilitate it.”
Operators often complain about a lack of ongoing support from suppliers once they’ve bought an off-the-shelf product. How can campaigns like the Heavyweight Club help combat this and encourage a more consultative experience rather than a purely transactional one?
“This is a real issue. iGaming is increasingly sophisticated, meaning both operators and platform providers need solid teams to manage this complexity.
“I believe this issue stems from operators who may not have enough qualified staff who can quickly adapt. We all want instant gratification these days. No one wants to read manuals anymore; they want intuitive platforms where pressing a button delivers immediate results.
“Complex marketing and retention flows involve a lot of granular detail and understanding. Although we offer off-the-shelf solutions, there’s still a learning curve for operators.
“We advocate for a consultative approach, and once our partners have overcome the learning curve, they understand how to access the platform’s full potential.
“We make clear what is managed by us and what the operator is responsible for. For instance, we manage sports trading, but areas like CRM and affiliate management are the operator’s responsibility, as they are a natural extension of their duty of care for their customers.
“We provide all the tools operators need to be successful, but we also make sure our onboarding is hands-on and thorough. You can’t expect to learn 15 different models in a couple of days; it takes three to four weeks, and we’re intentional about this process. We don’t rush operators into adulthood. We prepare them for collaboration.”
As we move into the second half of the year, what can we expect from GR8 Tech moving forward, and what does the product roadmap look like?
“Our most significant innovation will be the launch of our new cryptocurrency platform.
“While our current platform is crypto-enabled, it also caters to fiat consumers, and the expectations of crypto vs fiat players are significantly different, meaning bolting on crypto payments isn’t the solution.
“Instead, this new platform will be purpose-built for native crypto players – not a hybrid mix, but crypto-only. This is a huge breakthrough for GR8 Tech and our partners. We’ve lagged on crypto until now, but we’ve closed the gap. And quickly.
“Our native crypto platform will launch by the end of 2025, and it’s going to be groundbreaking.”
Editor’s Note:
GR8 Tech isn’t just building market-leading platforms. It’s building champions, ready to fight in the big leagues.
The launch of the Heavyweight Club solidifies the company’s position as more than a supplier. Today it’s also a partner that helps operators grow their businesses, providing not only the tools necessary but also the expertise to thrive in highly-competitive settings.
And in a market where operators often feel unsupported–or simply left to figure it out alone–this approach stands out, demonstrating that GR8 Tech is not just focused on short-term wins and transactional experiences.
From new standards of onboarding, which teach operators how to leverage the tools provided, to clarifying operator responsibilities, and crafting some of the most cutting-edge products on the market (including their upcoming native crypto platform), GR8 Tech’s message is clear:
“We’re around for the long haul, raising the bar and helping shape what comes next!”
