Spribe revolutionised real-money gaming in 2018 by releasing Aviator, the industry’s first crash game, writes Lauren Harrison.
This innovative, yet straightforward, title had massive take off, captivating players with its high-altitude attitude towards risks – and the promise of big multiplier payouts.
Aviator’s live design—which allows it to host up to 10,000 wagers per round and capitalises on both social and fast-paced real-money gaming trends—kicked off a whole new genre of gaming and instantly secured its place in history, landing in the lobbies of online casinos worldwide.
Today, in conversation with iGF’s Curtis Roach, Giorgi Tsutskiridze, Spribe’s Chief Commercial Officer, is with us to discuss what it’s like to lead at one of iGaming’s most innovative game providers and explain how Spribe differentiates its growing portfolio from other, competitor, games on the market.
Giorgi joined Spribe last year. Before that, at the age of 25, he co-founded HawX, a CRM company operating in 27-plus jurisdictions across five continents. He has also held senior positions at BetConstruct, VBet, and Adjarabet and had the distinction of being named on Forbes magazine’s prestigious ‘30 Under 30’ list.
Spribe are renowned in the industry for being the pioneers of Crash games, a relatively new category that has taken the industry by storm, becoming hugely popular. Why do you think this type of game has become so successful, and what target audience does it appeal to the most?
“Crash games have become a phenomenon in the iGaming industry largely due to their simplicity, fast-paced nature, and the thrill they offer players.
“Unlike traditional casino games that often require complex strategies or long playtimes, Crash games like Aviator are straightforward and easy to understand. Players are drawn to the instant gratification they offer, where decisions must be made quickly, adding an element of suspense and excitement.
“This type of game particularly appeals to younger audiences, including Millennials and Gen Z, who are accustomed to fast, mobile-friendly gaming experiences that fit seamlessly into their busy lifestyles.
“These players are also attracted to the social aspects of Crash games, such as real-time leaderboards and multiplayer functionality, which foster a sense of community and competition. “The combination of simplicity, excitement, and social interaction has made Crash games a go-to choice for a new generation of gamers.”
How important is a community-centric approach to Spribe’s game development? What aspects of your game appeal to the social needs of the modern player?
“A community-centric approach is essential in modern game development, especially for a company like Spribe. We understand that today’s players seek not just entertainment but also connection and interaction.
“Our games are designed with features that foster a sense of community among players, such as live chat, real-time multiplayer experiences, and interactive leaderboards. These elements allow players to engage with each other, share their achievements, and compete in real-time, which enhances the overall gaming experience.
“The social aspects of our games cater to the modern player’s desire for both individual enjoyment and collective participation.
“By creating an environment where players can interact, challenge each other, and celebrate successes together, we build strong player communities that drive engagement, loyalty, and long-term retention.
“This approach enhances the player experience and differentiates Spribe’s offerings in a crowded market.”
As Crash games become more popular across the industry, how has Spribe differentiated and enabled its products to stand out from the crowd?
“Spribe has successfully differentiated its products through a combination of innovative game mechanics, strategic partnerships, and a diverse portfolio.
“Our flagship game, Aviator, introduced the unique ‘approaching curve’ mechanic, giving players a sense of control and decision-making power rarely found in traditional games. This mechanic, along with the game’s minimalist design and social features, has set a new standard in the Crash games category.
“Additionally, our strategic partnerships with high-profile brands like UFC and ambassadors such as Alex Pereira have significantly elevated our brand visibility and credibility in the market.
“Beyond Aviator, our extensive portfolio includes a variety of Turbo Games and other innovative products that cater to different player preferences, ensuring that we offer something for everyone.
“This combination of innovation, strategic collaboration, and a wide-ranging product suite has allowed Spribe to stand out and lead the Crash game market.”
With fast-paced, exciting games like this, there will always be some risk of attracting issues of problem gambling. How has Spribe been able to prioritise RG, implement the relevant safety measures, and still provide a maximised playing experience for its players?
“At Spribe, we take Responsible Gaming (RG) very seriously and have implemented a range of measures to ensure that our games are safe and enjoyable for all players.
“We incorporate several safety features, such as self-exclusion options, betting limits, and real-time monitoring tools, which allow us to detect and address potential problem gambling behaviours early on.
“Our games are designed to be engaging without being exploitative, balancing excitement with player protection.
“We also work closely with regulatory bodies to ensure our practices meet or exceed industry standards for Responsible Gaming.
“Education is another key component of our approach: we provide players with clear information on how to gamble responsibly and offer easy access to support services if needed.
“By prioritising RG, while maintaining a high-quality, enjoyable gaming experience, we ensure our players can have fun in a safe and controlled environment.”
Editor’s Note:
Spribe targets younger generations of mobile-first, real-money players who want instant gratification and big prizes.
From cashing-in on crash games, to fostering a sense of community, connection and interaction across all their games, the fast-paced, socially enthused world of Spribe’s creations increases engagement, loyalty, and retention rates.
Combined with innovative mechanics, this sets the studio’s products apart and makes Spribe definitely one to watch.
And critically, in this dynamic world of turbo games, Spribe achieves the ever-elusive balance between high-stakes gameplay and Responsible Gambling by incorporating the latest RG tools, educating players, and encouraging responsible play.
