Hollywoodbets has partnered with Booming Games as an activation partner for the Hollywoodbets Durban July, set to take place on 5 July 2025 at Greyville Racecourse in Durban, South Africa. The collaboration brings together the prominent South African operator and the iGaming content supplier to enhance the event’s entertainment offering.
The Durban July, widely recognised as Africa’s premier horse racing and social occasion, attracts large crowds of racing fans, celebrities, and industry figures each year. It is noted for its festive atmosphere and is a key date on South Africa’s sporting calendar, blending racing with Durban’s cultural heritage.
As part of the partnership, Hollywoodbets and Booming Games will host a shared stand on race day. Visitors will have the chance to explore Booming Games’ portfolio of slot titles, participate in prize activities, and engage with interactive experiences designed to highlight the supplier’s iGaming products.
The agreement underscores both companies’ commitment to providing engaging entertainment and reinforces Booming Games’ visibility within the South African market through a high-profile local sporting event.
“We are excited to partner with Hollywoodbets for this prestigious event that celebrates sport, entertainment, and community,” said Max Niehusen, CEO of Booming Games. “Booming Games has always been committed to delivering exceptional entertainment experiences, and this collaboration allows us to connect with players in a vibrant setting while showcasing our innovative portfolio.”
Solomon Godwin, Head of Africa at Booming Games, added: “Durban Horse Racing is more than a sporting event; it’s a cultural celebration in Africa, and we are proud to be part of it alongside Hollywoodbets. This partnership underscores our commitment to the African market as we continue to expand our footprint on the continent.”
Wayde Dorkin, Head of Product at Hollywoodbets, commented: “We are delighted to welcome Booming Games as a partner for the Hollywoodbets Durban July. As South Africa’s leading sports betting operator, we value partnerships that enhance our customer experience and bring fresh, engaging content to our audience. This collaboration aligns with our mission of innovation and entertainment while celebrating the spirit of racing in our home city.”
