Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has extended its presence in South Africa through a new collaboration with operator Hollywoodbets. The deal, supported by NOVOMATIC Africa, follows Greentube’s market entry in March 2025 and will see content distributed via its Mynt platform.
The agreement introduces Hollywoodbets’ customers to a range of Novomatic and Greentube titles, including Lucky Lady’s Charm Deluxe, Book of Ra Deluxe, and Sizzling Hot Deluxe. Mynt, which incorporates a remote gaming server at its core, is designed to streamline content deployment while supporting player engagement and retention.
Greentube’s expansion in South Africa is part of a wider strategy to build market share in regulated territories, with Hollywoodbets providing access to one of the largest customer bases in the country’s betting sector. The operator has an established position in Africa’s largest regulated gambling market, offering a mix of slots, live casino, and sports betting content.
Michael Bauer, CPO/CRO at Greentube, said: “Hollywoodbets is a renowned operator in the South African iGaming market and one that we are very excited to be partnering with. This collaboration represents a key step in our regional growth strategy, and we’re thrilled to bring our premium content to an even broader audience through such a respected brand.”
Wayde Dorkin, Head of Product at Hollywoodbets, added: “At Hollywoodbets, our focus is on delivering world-class entertainment and exceptional value to our players. Partnering with Greentube enables us to significantly enhance our slots offering with some of the most recognisable and engaging titles in the industry, further strengthening our position as South Africa’s leading gaming operator.”
