Hub88 has entered into a partnership with pool betting specialist Colossus Bets, adding the supplier’s full suite of tote products to its iGaming aggregation platform.
Through the agreement, Hub88’s international operator network will now have access to Colossus Bets’ sports and racing pools, which regularly feature jackpots exceeding £1 million. Coverage includes major global competitions such as the English Premier League, NFL and NBA.
Colossus Bets is widely regarded as one of the largest providers of sports betting pools worldwide and is recognised for introducing features such as leg-by-leg Cash Out and Syndicates, a group betting product designed to foster a social approach to wagering.
The deal supports Hub88’s strategy of expanding its iGaming content offering by delivering innovative betting formats that appeal to both established players familiar with traditional pools and newer audiences drawn to interactive, feature-led betting experiences.
Ollie Castleman, Managing Director at Hub88, said: “As the demand for alternative betting formats grows, Colossus Bets brings a proven and award-winning product that resonates with a broad demographic of bettors.
“Their rich mix of tote pools, innovative and modern features and attractive Syndicates make for a powerful addition to our platform. With the World Cup on the horizon, the timing could not be better.”
Laurence Jones, CEO at Colossus Bets, said: “We are delighted that Hub88 and its associated partner network now have access to our sports pools, our pari-mutuel Cash Out engine and ‘Crowdbetting’ functionality via our tote platform.
“Hub88 is aligned with our ambition to modernise the pool betting experience and bring it to new audiences. This partnership gives us a powerful distribution channel and opens the door to reaching players who seek dynamic, socially driven products tied to the world’s biggest sports.”
